1.) “Power is not just what you have, but what the enemy thinks you have.”
2.) “Never step out of your people’s experience.”
3.) “Whenever it is possible to get out of the enemy’s experience.”
4.) “Make the enemy live up to their own rule book.”
5.) “Ridicule is man’s most powerful weapon. There is no defense. Ridicule is almost impossible to counter. It also infuriates the opposition, who then react to your advantage.”
6.) “A good tactic is one that your people enjoy.”
7.) “A tactic that goes on too long becomes a drag.”
8.) “Keep the pressure on.”
9.) “The threat is usually more terrifying than the thing itself.”
10.) “The main premise of the tactic is the development of operations that maintain constant pressure on the opposition.”
11.) “If you push a negative hard enough and deep enough, it will run into its opposite; this is based on the principle that every positive has its negative.”
12.) “The price of a successful attack is a constructive alternative.”
13.) “Pick your target, freeze it, customize it, and polarize it.”
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