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LGBTQ Bud Light boycott, gay bars over Dylan Mulvaney

Bud Light is now facing boycotts from both sides of the political spectrum after teaming up with transgender influencer Dylan Mulvaney.

Conservative beer drinkers slammed Bud Light for associating with Mulvaney, the transgender TikTok star and creator of the “Days of Girlhood” series. Now gay bars in Illinois are boycotting Bud Light for not supporting Mulvaney enough.

Following the backlash to the transgender partnership, Bud Light CEO Brendan Whitworth issued a milquetoast statement:

We never wanted to be part of a discussion that divides people. We’re in the business of bringing people together for a beer. My time serving this country taught me the importance of responsibility and the values ​​America was founded on: freedom, hard work, and respect for one another.

Conservatives were not impressed by the statement, but neither were some members of the LGBTQ community.

The 2Bears Tavern Group owns four “LGBTQIA+ establishments” in Chicago. The LGBTQ group proclaimed Friday, “All 2Bears Tavern Group bars are discontinuing Anheuser-Busch InBev products as a result of the brewer’s anti-transgender actions and statements.”

“In light of Anheuser-Busch InBev’s abandonment of its support for transgender activist Dylan Mulvaney, the subsequent reprehensible and divisive comments by its CEO… 2Bears Tavern Group is discontinuing all Anheuser-Busch InBev products, including Busch Light, Bud Light and Goose Island 312.” 2Bears Tavern Group said in a statement.

The 2Bears Tavern Group has “values” of “consent is sexy”, “no racism”, “no sexism”, “no ableism”, “no ageism”, “no homophobia”, “no transphobia”, “no shaming of cut”. ” and “no hate”.

The backlash from conservatives has caused the Bud Light brand to lose 21% in volume as of April 15. Bud Light sales were down 26% from a year ago, according to Bump Williams Consulting.

Anheuser-Busch has cut ties with the third-party advertising agency involved in the partnership with Mulvaney.

The New York Post reported: “Anheuser-Busch also sent a letter to jittery distributors telling them it had cut ties with the company responsible for the concept that has led to a crater in Bud Light sales since Mulvaney last month past posted a video on TikTok promoting the best-selling beer in the country, multiple sources said.

The drama began when Bud Light sent transgender activist Dylan Mulvaney a custom beer can in mid-April.

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Chicago gay bars stop selling lights amid Dylan Mulvaney controversy

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