Amazon.com and the invisible Caucasian

The views and opinions expressed are solely those of the author.

We live in strange times. The new Amazon Holiday catalog is here. No mention of which holiday, although an unlabeled Christmas tree appears on page 16 and the word Christmas does appear on page 27, with no idea what it means.

This year, the company outdid itself on racism, besting all past attempts at demographic alteration championed by a “woke” advertising industry. In all sixty-five pages of the catalog, whites appear only on six. The first whites are seen on pages 13-16 and then not again until a small boy in a cowboy outfit looks on page 48 and a teenage girl with two black classmates on page 54. No whites on the inside cover and the first two pages are Oriental and perhaps a representative of the subcontinent. The center sheet is four black cheerleaders from the black Xavier University. At first glance, a viewer might think they are watching a special section ebony or Jet or Young Africa So overwhelming is the black presence that one would think Africa was the main market.

But that is not the reality. Amazon’s average customer is white, and blacks make up only one-tenth of the customer base and thirteen percent of the population. The trend in advertising is such, however, that it is not only in the commercial world that whites are banished to Outer Thule. A Martian looking at footage from this year’s AUSA (Association of the US Army) convention would think the US military was mostly black, not 53% white with whites dominating combat arms. GEICO, USAA, even the drug companies with their unpronounceable drugs have wiped out the white family. State Farm Insurance’s “Jake” has been magically transformed from white to black, a flipside of black comedian Godfrey Cambridge’s satire “Watermelon Man.”

Ralph Ellison’s Invisible Man portrayed the labors of the invisible black man in white society. Today, the white man is invisible in a white society dominated by a white ruling and commercial elite that hates him, his children, his history. Like Jews under Hitler, whites for the radical left are guilty of the crime of existence, guilty because they exist, guilty of all the works of the universe. The elite is myopic: it is the white man who is the biggest buyer of the goods they sell. To an “awakened” elite that doesn’t matter. However, they should remember the example of “transgender” Dylan Mulvaney and what happened to Bud Lite sales when Anheuser-Busch antagonized its customer base by displaying the fake woman for a fake beer.

Lt. Col. Civil Affairs, USAR (ret) served twenty-six years in the regular and reserve components of the US Army. He was the civilian military liaison for the 260th Military Police, DC National Guard, State Public Affairs Officer, Public Affairs Unit Commander, and Drug Intelligence Analyst. Transferring to the 352nd Civil Affairs Command as a monuments and archives officer, he became the command’s public affairs officer in Iraq, as well as liaison to local Iraqi leaders and acting secretary of the ‘General Staff He was instrumental in the recovery of photographic artifacts of the Iraqi royal family while in Baghdad. He was wounded in action in an ambush in February 2004 for which he was awarded the Purple Heart.
In his civilian career he worked primarily in Army Public Affairs and for the Air Force as Presidential Wing Historian in the early Reagan administration and later for the Air Force Legislative Liaison Airline, covering congressional hearings and assisting in the preparation of testimony for senior leaders.
His essays and reviews have appeared in the scholarly and popular press, including Asian Affairs and the Washington Times. He is co-author, with Ali Wahab, of The Iraqi Royal Family, a Collection of Photographs Recovered from The Ruins of the Zuhur Palace, 2004.
A native of New York, he holds a bachelor’s degree with honors in history from Findlay College (Ohio) and a master’s degree in history from Ohio State University. He is a graduate of the US Army Command & General Staff College and graduated with distinction from the US Naval War College with a master’s degree in National Security and Strategic Studies.

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