In a move that could potentially cripple competitive college football in California, Democratic Assemblyman Evan Low has introduced a bill that would require California universities to pay student athletes for the use of their name, image, and likeness.
The bill, AB-1575, would give student athletes the right to sign endorsement deals and receive compensation for the use of their name, image, and likeness. It would also allow student athletes to hire agents, receive compensation for autographs and memorabilia, and receive compensation for their appearance in promotional activities.
The bill, if passed, would be a major blow to college football in California, as it would likely lead to an exodus of top talent to other states where they could make more money. The bill could also lead to a decrease in attendance at college football games, as many fans would be unwilling to pay for tickets to watch a team that is no longer competitive.
The bill has been met with strong opposition from the NCAA, which has argued that it would create an uneven playing field and would lead to a decrease in the quality of college football in the state. The NCAA has also argued that the bill would be in violation of existing NCAA rules, which prohibit student athletes from receiving compensation for the use of their name, image, and likeness.
It remains to be seen whether the bill will pass in the legislature, but it is clear that it would have a major impact on college football in California if it does. The bill could potentially lead to a decrease in the quality of college football in the state and could result in an exodus of top talent to other states. It is also likely that the bill would lead to a decrease in attendance at college football games, as many fans would be unwilling to pay for tickets to watch a team that is no longer competitive.
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