In a sign that corporations may be pushing the “woke” cultural agenda during the holiday season, Chevrolet went back in history to a day when ads were actually made to appeal to the customer base.
The auto manufacturing giant appealed to traditional American values with its long-running spot titled “A Holiday to Remember” guaranteed to tug at the heartstrings of those nostalgic for a simpler time when white people didn't they erased corporate advertising that also relentlessly promotes homosexuality and, more recently, transgenderism.
The five-minute ad begins with a family visit to the grandparents where the grandmother sadly appears to be experiencing symptoms of dementia, failing to recognize her grandchildren and staring confusedly out the window until her granddaughter decides to take her for a walk with a old chevy
(Video: YouTube/Chevrolet)
After hooking up the grandmother, the young woman takes her on a ride through scenes that evoke images of small-town America, during which the older woman perks up as they take a trip down the lane of the memory in the vehicle with the sound of the train whistle. and John Denver's classic 1973 chart-topper “Sunshine On My Shoulders.”
They drive into town where the vehicle is stopped by a passing train and passes a yard with an inflatable Santa Claus and Christmas lights just the ticket to get Grandma out of the fog and she suddenly remembers her name husband, ordering his granddaughter to come home because “Bill” is unable to cook the holiday dinner.
When they return home, the grandmother recognizes her husband in a moment designed to bring tears to the eyes of potential Chevy buyers, and while cynically manipulative in Dylan Mulvaney's current twisted environment, earned praise on social media to cut against the zeitgeist. .
“Wow!!! This is how you remember what is valuable in life. Kudos to Chevy for this one. Get ready to ugly cry,” conservative commentator Chad Prather posted on X, formerly known as Twitter.
Wow!!! This is how you remember what is valuable in life. Kudos to Chevy for this one. Get ready to ugly cry. pic.twitter.com/MjnEQaBt1z
— Chad Prather (@WatchChad) December 2, 2023
More rave reviews for the emotionally powerful ad.
Finally! Something meaningful and worth seeing!
We need more of this.— 45TrumpsAll ❤️ (@funsizedspud) December 3, 2023
Much needed, when the whole world seems unrecognizable some days.
— UnBaffle.me (@unbaffle_me) November 30, 2023
It's a really good commercial, reminiscent of the older ones before MBAs and CEOs woke up.
— Glenn ⚓️ (@gcanderson57) December 2, 2023
Wow! I didn't expect much.
It's so touching.— Only Carmen (@Carmen50) November 30, 2023
“Wow! This is so related to thousands and thousands of homes! I see it every day and the memories disappearing in my house. Memories can be re-gifted, even through tears. Beautiful announcement.”
— b0bbi evans (@holymackere) November 30, 2023
This will get sales and be watched for years to come. ❤️
— Shepardess (@Shepardess2) December 2, 2023
And no trans people dancing naked? I'll be damned… a real commercial for a change.
— Pimpin Amish (@PimpinAmish) December 2, 2023
Whether Chevy's ad is the start of a trend and whether other companies will follow suit remains to be seen, but Corporate America can see the writing on the wall that the vast majority of consumers see the cultural revolution as “woke” with pure revulsion.
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