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ASA ruling on OnlyFans billboard ads

The Advertising Standards Agency (ASA) has concluded its deliberation on a collection of adverts featuring Eliza Rose Watson, a leading figure on the OnlyFans platform. Amid public concern about the appropriateness of these ads near educational institutions, the ASA has determined that the images, while provocative, are unlikely to cause widespread offence.

Over the course of June and July, these billboards adorned multiple London locations and generated 30 complaints to the ASA. Detractors argued that the images, which prominently displayed Watson’s OnlyFans profile details, were inappropriate for display in areas potentially visible to children.

The ASA’s examination revolved around the concepts of open sexuality and objectification in advertising. Although Watson’s clothing and pose presented a certain degree of sensuality, the absence of explicit nudity and the mildly sexual nature of the images led the ASA to conclude that the ads did not significantly cross the threshold into a explicit or offensive territory.

An ASA spokesperson clarified: “While we recognized that the image of Ms Watson and the reference to OnlyFans might be offensive to some, we felt that as the ad was not overtly sexual and did not objectify women, we concluded that it was unlikely to cause serious or widespread offending.

In the context of the widespread distribution of these ads on various posters across London, including in areas where children could find them, the ASA ultimately considered that the ads adhere to acceptable advertising standards due to their lack of overtly sexual content or objectification.

With the ASA’s decision, the spotlight continues to shine on the intricate balance between commercial freedom and societal sensitivities. Watson herself expressed her view on the controversy, stating: “This is a real business… if a gambling or alcohol company can run their ads, which have far more devastating impacts, why don’t I?”

The discussion of the scope of permissible advertising content remains an evolving conversation, emphasizing the need for comprehensive and balanced assessments that take into account multiple perspectives.

This article is sourced from and written by AI.

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