“Sephora kids” are reportedly wreaking havoc in Sephora and Ulta stores as they engage in “mean girl shenanigans,” causing customers and employees to lash out on social media.
“It's not the fact that it's little girls at Sephora because makeup is subjective, there's no age limit,” noted Sequoia Cothran, a Sephora employee from Tennessee. Fox News Digital in an interview “It's more about what these girls are looking for when they're in these stores.”
“It is too the way they are dealing the workers inside,” he charged. “You see this kind of mean-girl banter from these 10-year-olds.”
(Video Credit: Fox News)
A slew of TikTok videos have surfaced on the social media platform featuring women enraged by pre-teen and teenage girls storming stores.
“In recent weeks, the video-sharing app TikTok has been inundated with viral posts from women talking about their personal experiences of being 'bullied' by pre-teen girls between the ages of 9 and 12, called 'Sephora kids,' while shopping for beauty products Current and former employees have also shared stories of dealing with these young customers, saying they make a mess in stores, show rude attitudes when they don't get what they want, and make their parents spend hundreds of dollars in products.” Fox News reported.
“You see this aggressive behavior toward the elderly,” Cothran commented. “That level of disrespect you've never seen from a boy to a woman. Like they just didn't care.”
Sephora needs to just go ahead and put age restrictions on unsupervised children entering because this is getting ridiculous. https://t.co/DqK7C9A0Mw pic.twitter.com/snnpPod7ck
— Megan (@megmeg190) January 3, 2024
The 21-year-old employee has witnessed “Sephora kids” pushing other customers out of the way to grab a product. They open the sealed products contaminating them and then put them back. Many of them interrupt when the sales staff are helping other customers, asking for attention.
Some TikTokers are calling for stores to ban anyone under the age of 18 because of the horrible behavior these kids are showing.
@natsodrizzy these kids need to go touch some grass #sephora #fyp #sephorakids #preteens #ipadkids #ipadkids is scary ♬ original sound – nat
“Cothran said the problem stems from the influence of social media, which is why girls flock to Sephora in search of the same products,” Fox News noted.
“They're all following a trend,” the employee stated. “I think that's where we see that fascination.”
“What's happening is you're seeing parents who don't want to discipline their child, but they don't want you to either,” Cothran charged.
“He's a kid at the end of the day, and they're just doing the best they're allowed to,” he said. “So when it comes to these items, you as a parent have the authority to step in and say, 'Let's look at it.' Put it back.'”
@chloevanberkel Is the next generation growing up too fast? # curved #generation ♬ original sound – chloe grace
A dermatologist who posts on TikTok about skin care discussed the growing trend on Fox News.
Dr Brooke Jeffy warned that “the phenomenon is definitely worrying”.
“Extensive skin care routines and expensive makeup have become a status symbol for Gen Alpha driven by the desire to fit in with peers,” commented Jeffy. He went on to blame “influencer culture and brands.”
“Social media filters have created unrealistic expectations of perfect, poreless skin fueling makeup sales to kids,” Jeffy said. “Add to that a fear of aging shaped by influencers, parents and friends, and the desire for anti-aging skin care is born.”
@raisingself Responding to @ash mccormack we are failing our tweens. #sephorakids #parentingtweens ♬ original sound – Samantha Sophia
Dermatologist's biggest concern is pre-teen girls using retinol, acid peels and multi-step regimens. She claims these treatments are “too harsh for her normal healthy skin.”
“I am concerned not only about the damage these children are doing to their skin with inappropriate products for their skin, but also the psychological consequences of being so focused on appearance at such an early age,” Jeffy said.
He blames a lot on influencers, but in the end, the dermatologist says it's parents who should take responsibility. Influencers probably don't know and have no control over who their audience is made up of.
I'm glad everyone is talking about the 10 year olds at sephora epidemic because to me it's so crazy how these parents allow their kids to spend hundreds of dollars on makeup and skin care that these kids don't need 🙁 just they are babies 🙁 pic.twitter.com/p9WW94OUvA
— emery (@flipthatz) January 3, 2024
The “Sephora kids” have also been reported to spend a lot of money, which can lead to retailers tolerating their abhorrent behavior.
“Sephora is one of the largest luxury makeup and skincare retailers in the country, and while its pricing has forced many to leave the store empty-handed, it seems that its current clientele is young women with surprisingly large pockets.” to distract reported
“The 10-year-old girls at Sephora are crazy, but what's crazier are the parents who aren't parents.” TikTok poster Natalia Noelle Herrera (@natsodrizzy) claimed according to the daily point.
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