An upcoming Army-Navy football game will be hosted by a brand that aims to help military and veteran families and will feature explosive hot sauce in grenade-shaped bottles.
Naval Academy graduate Dan Ballister, CEO and co-founder of The General’s Hot Sauce, says it’s “hard work” to create the flavorful products that use US-grown peppers, but it’s “worth it.”
“The General’s Hot Sauce, a veteran-owned business based in Columbia, South Carolina, packs a wealth of flavors into attractive pomegranate-shaped bottles.” Fox business reported “It provides hot peppers from nearby farmers while donating a portion of the profits each year to other veteran-owned organizations.”
Ballister along with co-founders and fellow vets Mike Altobello, Drew Tanner and Mikey Taylor got together every year for the tailgate before the Army-Navy game. A compliment about the food served inspired the business, which was started in 2016 with a focus on veterans’ causes.
A company executive and Marine Corps reservist, Dillon Cox, told Fox Business that the identity of the Marine Corps general behind the business name is “top secret.”
“The eponymous mystery general commanded the kitchen at the pregame parking lot party, slathering his wings, in an often antiquated version of company tradition, with an incredible homemade hot sauce,” noted Fox Business.
The flavor bomb was a hit and inspired the business concept to “combine their passion for spicy food with the dedication to service they showed in the military, using the success of the business to support America’s veterans and their families.”
The Columbia, South Carolina-based company will host this year’s Army-Navy game on Dec. 9, with proceeds going to The Big Red Barn Retreat in South Carolina. Since its inception, it has been able to donate over $750,000 to organizations that focus on helping veterans and their families.
“We use a decidedly inefficient process to make our sauce,” Ballister told Fox Business. “It’s manual. It’s hard work. But it’s worth it.”
“If you’re looking for cheap, cheap products loaded with chemicals or cheap filler ingredients (like extracts, xanthan gum, or even water), we’re definitely the wrong company for you,” a message to customers at the website. “But if you care about authentic, natural products made by an organization committed to goals that extend far beyond profit maximization, check out our flavors.”
These flavors, in hot sauces that supposedly contain 86% real peppers, are packaged in colorful, pomegranate-shaped bottles.
Hey guys, look what I found in the store. The Generals Hot Sauce, I’ve already tried it on a few things and as soon as I can MOLDI GOOD I have more!☢️ pic.twitter.com/TilltHx9Id
— STARWRAITH SPACEMARINE (@StarwraithS) June 16, 2023
“Dead Red” sauce is an “all-natural product that is almost 90% cayenne,” while “Danger Close,” is described as “a magical blend of red and orange cayenne peppers…the sauce PERFECT for making Buffalo wings.”
A sauce called “Shock and Awe” is “a special request from our beloved heat fanatics” and is made with orange havaneros, giving it “a unique hit of deep, powerful and sustained heat.”
The company also offers seasoned salts, with one called “A Salt Weapon” that boasts “No fillers or additives. The Atlantic provides the salt, our US-grown havanero peppers provide the heat, and together they make a powerful duo. “
Using only locally grown peppers, the company includes as part of its mission an effort to support local farmers. “We believe you should be able to trace every pepper back to the acre of land it was grown on.”
Organizations such as the Boulder Crest Foundation in Virginia, the Warrior Alliance in Atlanta, and the Warrior Canine Connection in Maryland have received help from the veteran-owned company that carries the tagline: “Great Sauce for the Greater Good.”
“Service is not something you have done,” Ballister expressed. “It’s who you are.”
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Originally from New York, Powers graduated from New York University and eventually made her way to sunny South Florida, where she has been writing for the BizPacReview team since 2015.
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