Prepare for an extraordinary journey as we set sail on a captivating adventure set in the heart of Europe’s fascinating canals. The iconic city of Venice is about to embark on a groundbreaking experiment that has the whole world watching in awe.
In an unprecedented move, Venice will introduce a daily entrance fee and cap on visitor access to its famous canals from April 2024. This visionary programme, the first of its kind in the world, it aims to handle the overwhelming influx of tourists during high season, especially on spring holidays and summer weekends.
Travelers keen to explore the charming canals must secure their visit online, paying a €5 fee to obtain a QR code. This code will be meticulously checked at the designated entry points, giving access to the historic cores of the city.
To ensure compliance, potential penalties ranging from 50 to 310 euros will be imposed on those who fail to comply with the measure. However, city residents, proud Venetians by birth, students, diligent workers and property owners will be exempt from paying and reserving a place. Even young visitors under the age of 14 will have to register, but their access to this magical city will be free.
This bold experiment is of immense importance as Venice embarks on a mission to assess the impact of regulating the flow of visitors and harness the power of ‘bookability’. The trial period will provide invaluable insights into the future of tourism management, providing a blueprint for other cities facing similar challenges.
So mark your calendars and prepare to witness history in the making, as Venice embarks on a transformative journey.
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