Anheuser Busch continues to lose market share according to the latest statistics shared by consulting firm Bump Williams. In the key period leading up to the July 4th holiday, Bud Light sales were down a further 28.5% compared to the previous year.
The initial decline in sales that began in April continues. The ongoing boycott against Bud Light appears to be holding firm.
CNN – […] In the four weeks ending July 1, Modelo Especial captured 8.7 percent of total beer sales, compared with Bud Light’s 7 percent share, according to NIQ data provided to consulting firm Bump Williams. Dollar sales in the pre-July 4th period continued to be dismal for Bud Light, with sales falling 28.5%, while that of Modelo grew by 8.5% during the same period of time. (month)
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