Unwanted viral marketing got a woman a deal on a new car after highlighting the product’s amazing durability after a fire.
“…still has ice.”
Viewed more than 72 million times in the three days since it was originally posted, the TikTok video of a young woman with her long-lasting Stanley Cup won her fanfare and a responsive company response.
Taking to social media platform Danielle, under the username @danimarielettering, showed the damage after a fire tore through her Kia as she narrated: “Everyone is so worried about Stanley spilling over. But what what if it melts?”
He removed the glass from the cup holder and proceeded to shake it so the onlookers could see the contents inside, “Yesterday it was on fire and it still has ice.”
@danimarielettering Thirsty after a burn? @Stanley 1913 has no problem #fyp #fireplace #accident #stanleycup ♬ original sound – Danielle
While Danielle racked up millions of views for the post captioned: ‘Thirsty after getting burnt? [Stanley] Not a problem, and gotchu…”, users reacted with sponsorship calls or a check from the brand, while some even suggested that the engineering be used to design fireproof cars.
Aware of the public’s response, Stanley president Terence Reilly took to TikTok to post his own reaction to it with the promise of more than just free merchandise.
“Hi Danielle! My name is Terence Reilly. I’m the president of Stanley. We’ve all seen your video. Wow, what an ordeal and we’re all so glad you’re safe,” he began. “Thanks for sharing the video because, wow, it really shows how Stanley, our Stanleys are built for life. What happened to you, I can’t think of a better example of the quality of our products.”
“But anyway, we’re glad you’re safe. I’ve seen a lot of comments that we should send you some Stanleys. Well, we’ll send you some Stanleys,” Reilly assured, “but there’s one more thing. We haven’t never done before and probably never will again, but we would like to replace your vehicle.”
“Yes, all of us at Stanley would love to replace your vehicle. So check your direct messages for more information, thanks, stay safe, cheers,” concluded the president of the company, earning nearly 28 million of views by itself.
@stanleybrand #stitch with @Danielle ♬ Original Sound – Stanley 1913
Both videos were followed by a slew of users detailing their desire to buy a Stanley, as well as some humorous posts satirizing Danielle’s experience, such as one joking that the company might cover the cost of ‘a new house.
hey @StanleyBrand you will never believe what happened pic.twitter.com/rYOBU3Qrbk
— Car Wash Guy (@KrissBergTweets) November 17, 2023
I didn’t know Stanley. Now I know Stanley and I love them. mission accomplished
— Lance Ballz (@LanceBallz) November 17, 2023
The car has already been paid for by this guy.
genius pic.twitter.com/J0UW3Eqn1a
— Rafael (@RcanFly) November 17, 2023
As part of a more than four-minute response to the company’s generosity, Danielle posted a follow-up, saying: “Wow…I saw the President’s video, Stanley’s President’s video… I almost passed out. This is crazy. I can’t believe they’re going to buy me a car. I mean, Stanley was the only one who survived the car fire.”
“I’ll keep it as a memory… I’m so grateful to Stanley for doing this and I feel blessed beyond belief,” she continued.
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