The Rise of the “Lifestyle Prepper”

They've been called “casual survivalists” and “prepper-lite.” Now, a phrase has started to pop up around the prepping industry highlighting the rise of the “Lifestyle Prepper,” especially in American cities.

Unlike “Doomsday Preppers,” those who can be classified as Lifestyle Preppers aren't building bunkers or living off the grid. They can't preserve their leftovers for long-term storage and probably don't have a freeze dryer. But they are worried about possible future emergency scenarios and don't trust government agencies to do more than give them beans and rice during sustained supply chain disruptions.

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“Basically, these Lifestyle Preppers want to survive apocalyptic situations well,” said Jason Nelson, co-founder of All-Natural Prepper. “They don't just want to survive, they want to 'survive' as I like to say.”

The biggest worry facing millions of Americans who are starting to stock up on survival gear is the upcoming presidential election. Regardless of who wins, many believe the losing side is likely to cause mass disruption through riots and possibly even acts of domestic terrorism. The FBI has also warned of these possibilities.

Any major supply chain disruption in major metropolitan areas could send grocery stores into a run that could clear shelves in a matter of hours. Those who do not have enough food will depend on government organizations like FEMA to supply them. That's what Lifestyle Preppers hope to avoid by stocking up on high-quality, long-term storage foods instead of living off poorly made survival foods for weeks or even months at a time.

“The whole reason we launched Ribeye, NY Strip and Tenderloin was because we've personally eaten the 'beef crumbles' that survival companies offer and we couldn't imagine trying to live on that for very long,” he said. to say. Nelson. “I ate military food for two decades and it's much better than some of the things that are considered 'survival' food today.”

Being a Lifestyle Preppers means having well-made, nutritious food, as well as water and other essentials on hand in case of go-ahead scenarios. They're not people who necessarily want to live off the grid, but they also don't want to depend on living within a system that breaks under the weight of world events.

Still others are more concerned specifically with beef. It's not the emergency situations that worry them as much as the ongoing war on ranchers and American beef. It seems increasingly likely that quality steaks and other beef products will be priced out of reach for the average American or eliminated as a protein option altogether.

The survival steaks it offers All-Natural Prepper they have a useful life of more than 25 years. They are made from all-American beef, which is the only ingredient. They don't even add salt, which allows the beef to be used in a wide variety of dishes and to suit most diets.

“We want our beef to not just get stuck in an emergency cupboard,” Nelson said. “People can certainly do that, but they can also eat it normally just because it's awesome.”

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