“We’re doing what would be obvious in the business world, but will confound politicians: We won’t waste our money when the electorate isn’t focused on or ready for an alternative to Trump,” wrote Rob Collins, co-chair of the super PAC. who said the “Never Trump camp” will “waste money this fall” trying to undermine Trump’s current leadership.
“This electorate is locked in and the money invested in the media won’t change their minds until we get much closer to voting,” Collins continued.
Instead, the group will “fully fund” its current grassroots and door-knocking program, Collins told donors. “The field is still rough, so we’ll be patient,” he said.
It’s unclear how much of the $40 million TV advertising program the super PAC is canceling. A person with knowledge of the plan, who spoke on condition of anonymity to speak freely, said some winter advertising will remain scheduled closer to the Iowa caucuses.
The reversal of the super PAC’s strategy illustrates the continuing difficulty anyone has had, but Donald Trump has gained ground in the Republican primaries.. The pivot comes as the South Carolina senator is trailing in both early state and national polls, and has been eclipsed by his national rival, Nikki Haley. While Scott’s polling average remains around 6 percent in the early caucus state of Iowa, his national standing is even lower at 2 percent, with a recent Fox News poll showing it at 1 percent.
Collins wrote that the super PAC will host events for Scott, a strategy that has been employed for months by Florida Gov. Ron DeSantis and his allied super PAC as the governor’s campaign faced a cash crunch. Scott reported Sunday that he raised $4.6 million in the third quarter, while spending more than $12 million from July to September.
Scott was once seen by high-dollar GOP donors and some Republican consultants as one of the best alternatives to Trump, should DeSantis’ momentum falter. DeSantis’ poll lead over his non-Trump rivals has disappeared, though Haley is now the focus of top Republican financiers desperately trying to keep Trump from winning the nomination, a task that remains long task
The pro-Scott super PAC, headed by Collins and former Sen. Cory Gardner (R-Colo.), in July promoted its major $40 million fall TV ad booking, a series of ads that would run in the early states of Iowa, New Hampshire and South Carolina through January. So far, TIM PAC has run just over $10 million in TV ads, an amount nearly equal to Scott’s campaign, according to AdImpact.
In the past week, Scott has brushed off questions about whether he intends to quit soon, including after conservative columnist George Will asked him to drop out of the race and endorses Haley.
Collins also warned against any move to coalesce around Haley, writing that the super PAC “rejects this advice” and criticized her for not being conservative enough to win the Republican nomination.
“No serious person thinks a moderate is going to win this primary, no matter how many elites are championing their candidacies,” he said, later saying, “DeSantis and Haley just traded votes.”
In response to a request for comment on the super PAC’s shift in strategy, Scott campaign spokesman Matt Gorman said the campaign, since its launch, “was built for the long haul.” , noting Scott’s early cash advantage and high favorability ratings.
“On issues ranging from foreign policy to abortion, he has been the clearest and strongest voice, leading the way while others have followed,” Gorman said in a statement. “We stand ready, as always, to take our message to the first states and beyond.”
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