Rumble CEO exposes Dunkin' Donuts for pushing platform out of 'right-wing culture'

Dunkin' Donuts is facing a growing boycott from the right for refusing to advertise on video-sharing platform Rumble.

Rumble, a YouTube competitor that prioritizes free speech, has allowed dissidents from the right and left to express their opinions without fear of censorship. Because of this, Democrats and their beloved media allies have often labeled him “right-wing.”

Unfortunately, Dunkin' Donuts has fallen for that narrative hook, line and pen, according to tweets posted Wednesday by Rumble founder Chris Pavlovski.

In the tweets, he revealed that Dunkin' Donuts and its parent company, Inspire Brands, have refused to advertise at the Rumble because of its alleged “right-wing culture” and because of right-wing influencers like Steven Crowder :

both of them @Diageo_NA i @dunkindonuts they want us to drop @scrowder and distance themselves from “right-wing culture” to get advertising money from them.

My answer: No, we do not discriminate. All cultures are welcome at Rumble.

— Chris Pavlovski (@chrispavlovski) August 7, 2024

Here are the emails we received from both of them @InspireBrands / @dunkindonuts i @Diageo_NA

Inspire Brands / Dunkin Donuts didn't want to advertise at Rumble because of “right-wing culture,” and Diageo doesn't want to advertise when creators like Crowder are at Rumble. pic.twitter.com/NJAHv44NuY

— Chris Pavlovski (@chrispavlovski) August 8, 2024

“To be honest…I would be opposed to appearing on the current version of the platform – the right-wing culture of the site is too polarizing from a brand-appropriate point of view today,” wrote someone at Dunkin' Donuts in Pavlovski in an email. .

As seen in the tweets above, Pavlovski's response to the email was to tell Dunkin' Donuts that its video-sharing site does not discriminate and that “[a]All cultures are welcome at Rumble.”

Meanwhile, everyday conservatives have been responding to these findings by calling on Dunkin' Donuts to get the Bud Light treatment.

Remember, after Bud Light teamed up with a transgender influencer a couple of years back, conservatives launched a boycott that sent the company's sales and stock straight into the bathroom.

See some of the public's responses to these findings below:

I had no idea that Dunkin' Donuts was so sophisticated that they didn't want to be associated with every small town in the country where their stores are located.

— QTheLibertine (@QTheLibertine1) August 7, 2024

so that @dunkindonuts he doesn't want Republican and conservative dollars.

So let's organize a DD boycott. They will want dollars from the conservatives very quickly

— TEMPLER (@TEMPLERTV) August 7, 2024

I became aware of their political bias a few years ago and stopped going to Dunkin' completely. I guess they don't want me to buy their coffee and other products, so I'm just fulfilling their wish and not buying anything from them.

— Richard DiNardo (@richard_dinardo) August 7, 2024

God, now I have to boycott @dunkindonuts. I go there 4-5 times a week. I'll miss my iced coffee mocha, but I'll be damned if I let a corporation decide who I can and can't listen to. Stay in your lane Dunkin' Donuts!

— LoveBug (@Debbiedowninjax) August 7, 2024

There are companies Inspire Brands.

I guess I'm too right-wing to buy their products. pic.twitter.com/0DR2dyerHM

— America First Stacy (@Discoveringme40) August 7, 2024

All of this comes amid news that Rumble has joined a Twitter/X lawsuit against a group of advertisers who have refused to advertise on the platform because it contains right-wing content.

The group of advertisers is known as the Global Alliance for Responsible Media (GARM). GARM is basically a “cross-industry” advertising alliance that has been accused of targeting dissident and anti-leftist voices for censorship.

Last month, The Daily Wire head Ben Shapiro testified before the GOP-led House Judiciary Committee about the ways in which GARM has attacked its own site:

Watch Ben Shapiro Tear into Censorship Cartel in Fiery Congressional Testimony

“We are in the midst of a crisis of confidence in the media world, because many of the legacy media have lied to preserve left-wing narratives. To take just the most recent example,… pic.twitter.com/HJ8UjMeqkr

— Vigilant Fox (@VigilantFox) July 10, 2024

“GARM supposedly sets 'brand safety' standards — objective standards by which advertisers and platforms can supposedly determine what kind of content should be considered 'safe' for advertising,” he said.

“In reality, GARM acts like a cartel. Its members account for 90 percent of advertising spending in the United States, nearly $1 trillion. In other words, if you don't get ad money from GARM members, it's nearly impossible to run an ad-based business. And if you don't follow their preferred political narratives, the ones Kara Swisher and Dianne Feinstein would follow, you won't be considered “brand safe.”

talking with Fox Business Network this week, Pavolvski said this behavior is a direct violation of the Sherman Act, a federal antitrust law that is said to prohibit anticompetitive agreements.

**UPDATE: Shortly after this article was published, Pavlovski announced the good news that GARM will be closing.

This is what winning looks like.

I won't stop until everything is fixed. let's go!!! https://t.co/1c7Bf59m71

— Chris Pavlovski (@chrispavlovski) August 8, 2024

Senior Staff Writer
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V. Saxena is a writer for BizPac Review with a decade of experience as a professional writer and a lifetime of experience as an avid news junkie. He holds a degree in computer technology from Purdue University.

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