In a strategic move to bolster his presidential bid, Florida Gov. and Republican candidate Ron DeSantis is shifting significant resources to Iowa, including relocating key campaign staff members. The decision underscores the pivotal role Iowa, which hosts the first Republican nomination contest on Jan. 15, plays in DeSantis. The Florida governor’s campaign has essentially bet on his success in that state, as DeSantis is currently trailing Republican front-runner Donald Trump in opinion polls in Iowa and other regions.
The DeSantis campaign announced Wednesday that it raised $15 million in the third quarter. However, that number is less than the $20 million he raised in the second quarter, suggesting a possible decline in donor support as DeSantis struggles to close the gap with Trump’s leadership. Not all of these funds can be used during the Republican primaries.
About a third of the campaign staff, including strategy and communications officials, are expected to move to Iowa during the crucial run-up to the contest. This move was first reported by The New York Times.
“This major fundraiser not only gives us the resources we need in the fight for Iowa and beyond, but it also shuts down doubters who counted on Ron DeSantis for far too long,” said campaign manager James Uthmeier.
DeSantis is counting on Iowa’s socially conservative community, including evangelicals and other faith-based voters, to propel him to a comeback victory. That strategy follows in the footsteps of other Republicans who have won the state’s contest in recent years, such as U.S. Sen. Ted Cruz and former U.S. Sen. Rick Santorum.
DeSantis plans to campaign in all 99 Iowa counties and is making a strong bid to vote in rural Iowa. That approach contrasts with that of Trump, the former president, who typically favors large rallies over retail.
The strategic shift by DeSantis’ Iowa campaign and the fundraising efforts supporting it reflect the high stakes of the upcoming Republican nomination contest and the candidate’s determination to secure a strong position in the race.
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