Harley-Davidson is facing a growing backlash over the motorcycle maker's decision to “wake up.”
The company's decision to “wake up” was made clear in a Twitter/X post last month by conservative activist Robby Starbuck.
In the tweet, Starbuck highlighted several ways the company has embraced “woke” politics.
Look:
It's time to expose Harley Davidson.@harleydavidson has been one of America's most beloved brands, but recently, under CEO Jochen Zeitz's watch, they've had a full awakening.
Here are some of the ones we found:
• He openly supports the “equality act” that would allow men to enter girls… pic.twitter.com/15kPUy8WVY
— Robby Starbuck (@robbystarbuck) July 23, 2024
As Starbuck pointed out, the company supports the Orwellian “Equality Act,” supports drag queen storytelling performances for children, and supports DEI.
In addition, the company forced its 1,800 employees to participate in a virtual workshop on how to become allies of the LGBT mob and donated millions to an organization that promotes racial essentialist bigots like Ibram Kendi and Robin DiAngelo.
And the company “celebrated its legal department by doing a 21-day racial equity and literacy challenge that included speeches like 'Black Panthers, White Lies,' a BLM speech and Ta-Nehisi Coates' 'Case for Reparations'” , according to Starbuck.
Harley Davidson Forgets Major Customers, Falls into Wake-up DEI Mode, Feel the Reaction from Americans https://t.co/yNVAB9YA87 road @BIZPACRevision
— Based on BPR (@DumpstrFireNews) July 24, 2024
talking with Fox News This week, several loyal Harley-Davidson fans expressed deep disappointment and anger at the brand's new “woke” trends. They are particularly upset because they feel they were used to create the brand but have since been discarded.
“Harley used motorcycle clubs and used the loyalty of many bikers for decades to build the brand,” biker and former outlaw gang member James “Hollywood” Macecari told Fox News.
“Bikers stuck with Harley through the AMF (American Machine and Foundry) years in the 70s when bikes were junk and no one else wanted them. Come on. What brand do you get tattooed on people like Harley? You know? Harley went receive loyalty and billions in free advertising from motorists,” he added.
And this is how the company has chosen to reward cyclists.
“The relationship with bikers worked for Harley for decades,” continued Macecari. “Then all of a sudden, if I walked into a Harley-Davidson dealership with my patch on, they'd thumb their noses, even though I probably made more money than half the owners.”
Cyclists are not happy.
“It's brand suicide,” South Dakota bike shop owner Vinny Terranova told Fox News. “A lot of bikers are changing in India. They killed Harley. It breaks my heart.”
According to Fox News, motorists have been concerned about the company since German-born CEO Jochen Zeitz took over in May 2020.
“A Harley valued at $30,000 just a few years ago is fetching only $4,000,” Terranova said. “People don't even want to be associated with Harley.”
The boycott is having real consequences for the brand.
For example, just 60,000 riders attended last month's Harley-Davidson Homecoming Festival in Milwaukee, Wis., down from 80,000 who attended the year before.
Harley-Davidson also faced a boycott of this year's Sturgis Motorcycle Rally.
Look:
It's another day at the Sturgis Rally and another day of the @harleydavidson the tent is a ghost town with very few people entering it. In a normal year your tent is PACKED.
When we expose awakening, it is powerful.
Bikers do NOT want to wake up from Harley! pic.twitter.com/51StJAPdAE
— Robby Starbuck (@robbystarbuck) August 8, 2024
Since Harley-Davidson was exposed for being WOKE, the company is getting the Bud Light treatment at the Sturgis Motorcycle Rally.
BUD HARLEY
LIGHT DAVIDSON
2023:… pic.twitter.com/FOCJQPhGuM— Me Meme, so I am (@ImMeme0) August 8, 2024
That said, not everyone believes the brand has “woke up.”
“Harley hasn't woken up,” a longtime dealership employee in Texas told Fox News. “They're not hiring transgender influencers to roll down the road on Harleys. None of these training programs [that led to the ‘woke’ accusations] they were mandatory”.
fair point But still It's a fact, for example, that the brand is “openly working to have fewer white suppliers, distributors and employees,” according to Starbuck.
It's also a fact that Harley-Davidson has run race-based training sessions.
Meet Michael Welp and Bill Proudman. They are the founders of 'White Men As Full Diversity Partners', where they do corporate training for white men to become awakened DEI allies.@HarleyDavidson they boasted about sending “70 leaders” from Harley Davidson to a 2-day DEI summit with this… pic.twitter.com/xsrsJCQDWo
— Robby Starbuck (@robbystarbuck) July 25, 2024
If that shit isn't “woke” madness, what is?
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