Critics are divided in their response to the news of a new AI technology partnership between Victoria's Secret and Google Cloud.
“Victoria's Secret & Co. will leverage Google Cloud's artificial intelligence and generative AI technologies to create more personalized and inclusive online shopping experiences for its global customers,” according to a press release.
“Through this partnership, VS&Co will also leverage Google Cloud's AI technologies to improve customer and associate experiences and drive operational efficiency within the business,” the press release continues.
$VSCO $GOOG $GOOGL Victoria's Secret and Google Cloud announced a strategic, multi-year partnership to leverage Google Cloud's artificial intelligence and generative AI technologies to create more personalized and inclusive online shopping experiences for its global customers. https://t.co/farn72TC74
— CHItrader (@CHItraders) January 11, 2024
What this essentially means is that Victoria's Secret customers will soon be able to chat with a conversational assistant or AI bot about their questions and concerns.
“The goal of the conversational chatbot is to provide shoppers with personalized product recommendations and helpful advice based on personal preferences and life experiences, whether a customer is a sports enthusiast, a breastfeeding mother, a breast cancer survivor breast recovering from a mastectomy or just ready for a new bra,” the press release continues.
This type of technology has a number of advocates, including Christopher Alexander, the director of analytics at Pioneer Development Group.
“AI assistants will be among the biggest tech products in 2024,” he said Fox News. “Consumer-supporting AI will look at all available data about you and make product or service recommendations to better personalize your experience.”
“This is very similar to how digital advertising has become so effective at anticipating which ad to show you for the most relevant product, only on a completely personalized level. This is an incredibly effective use of AI that will really help people to feel more comfortable using technology,” she continued.
Alexander added that he believes customers can “expect to see a lot more” of these types of partnerships in the future.
Victoria's Secret & Co. partners with Google Cloud to submit the request #AI i #Generative AI in a practical way for its customers all over the world. Key areas include:
1. Empower useful conversations with a generative AI virtual assistant
2. Improve product discovery capabilities
3.… pic.twitter.com/3Tq2qVfP9W
— Sanjay Kalra, Digital Transformation Sherpa™️ (@sanjaykalra) January 20, 2024
Bull Moose Project President Aiden Buzzetti agrees.
“The key benefit of a store clerk is to guide the preferences of those who visit and show clothes, which is a difficult experience to replicate on a screen,” he said.
“It makes a lot of sense for companies looking to improve customer satisfaction and limit online returns to implement tools to replicate a personalized experience. It's probably one of the most productive and least harmful business uses of AI models right now,” he said. add.
While this all sounds good in theory, some critics worry. Take American Principles Project policy director Jon Schweppe, who told Fox News that people “are not fully prepared for what the AI revolution is going to bring.”
“Chatbots selling lingerie, personal assistants yelling at you to eat your vegetables, AI cars refusing to let you hit 60 in a 55 – that's the world of AI now, only there we live,” he said.
Also concerned is Heritage Foundation research associate Jake Denton, who told Fox News the association should “set off alarms for anyone concerned about the potential for consumer exploitation.”
“As Al's systems become more sophisticated, brands will gain an unprecedented ability to understand and influence consumer behaviors,” he said. “While most Americans still do not fully understand how their information is collected and analyzed in the commercial space, the integration of Al could expand the power of companies to quietly manipulate the purchase or spending in the guise of personalization.”
Andrew Yang warns AI could 'destroy us', says US 'decades behind the curve' https://t.co/uH9n7aUY7j pic.twitter.com/VyBTOorGMX
— BPR (@BIZPACReview) April 25, 2023
A co-founder of OpenAI, the company behind ChatGPT, has also warned about the dangers of artificial intelligence, especially super-intelligent AI.
“Superintelligence will be the most impactful technology humanity has ever invented, and it could help us solve many of the world's biggest problems,” he wrote last year in a blog post co-authored by the alignment chief of OpenAI, Jan Leike.
“But the great power of superintelligence could also be very dangerous and could lead to the disempowerment of humanity or even human extinction,” the two added.
Furthermore, they believe that this “superintelligence” could manifest within a decade, which is why it is so important to figure out ways to “manage these risks.”
OpenAI founder warns 'superintelligence' must be controlled or risk 'human extinction' https://t.co/PV8VbsTu9i pic.twitter.com/HeYIS56QQ4
— BPR (@BIZPACReview) July 11, 2023
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