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NFL's Buffalo Bills 'thrilled' to support National Gay Flag Football League home team

The latest NFL franchise to jump on the bandwagon by supporting a new LGBTQ+ flag football team is the Buffalo Bills, who have announced they are “thrilled” with the sponsorship.

The launch of a Buffalo chapter of the National Gay Flag Football League was celebrated by the NFL team in a press release Tuesday advertiser that the Buffalo Bills will provide the sponsorship and make Buffalo the 28th city in the nation with an NGFFL team.

“We are thrilled to bring inclusive flag football to Buffalo with the support of the Buffalo Bills. This exciting addition joins 27 other cities and more than 4,000 players, including straight allies, in the National Gay Flag Football League,” he said NGFFL commissioner Joel Horton said in a statement.

The “game-changing” partnership is the latest in a series of similar endorsements for NGFFL NFL teams, including the Chicago Bears, Arizona Cardinals, New York Giants, New York Jets, Washington Commanders and far more.

“Our mission is to unite the community through the spirit of competition while celebrating our diversity. By fostering an environment where everyone is welcome, we aim to build a stronger and more inclusive Buffalo. Together, with the support of the Buffalo Bills, we are creating a space where all people can participate, compete and thrive,” Horton said.

The National Gay Flag Football League, a nonprofit sports organization founded in 2002, says its mission “is to build an inclusive and empowering community by celebrating diversity, athleticism and sportsmanship.”

“We provide a safe space for people of all backgrounds to share their passion for flag football, promoting equality both on and off the field,” he said. web site states “Our league breaks down barriers, challenges stereotypes and fosters an environment where everyone feels valued. Through sport, we empower people, foster connections and contribute to LGBTQ+ rights.”

Michelle Roberts, Buffalo Bills Vice President of Community Impact, expressed her excitement about the impact of the sponsorship.

“We are excited to join the NFL and other clubs in the league in their support of the NGFFL,” he said. “Through our sponsorship, we are looking forward to expanding the impact of the NGFFL in our community.”

In an Instagram post last year, the NFL stated that it is “proud to work with the National Gay Flag Football League to promote respect and acceptance for all, and to grow the game of football for all levels”.

Jonathan Beane, the NFL's senior vice president and chief diversity and inclusion officer, spoke about the league's “unwavering support for the LGBTQ community” in a Press release earlier this year.

“Our third annual Pride Night with GLAAD is a stronger step to accelerate acceptance and demonstrate the NFL's unwavering support for the LGBTQ community,” Beane said at the time.

The reaction on social media was about as expected:

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