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HomeHappening NowNew boycott as UK coffee giant celebrates women getting their breasts removed

New boycott as UK coffee giant celebrates women getting their breasts removed

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Written by Steve Watson via Summit News,

The UK’s biggest coffee chain Costa is facing a massive backlash and a new boycott after it used an animated image of a mastectomy-scarred figure to celebrate “inclusion and diversity”.

The Daily Mail reports:

The image, which depicts an androgynous-looking character wearing long shorts with scars below each nipple, is taken from a mural designed by the chain for Brighton and Hove Pride last year.

The use of the image on a mobile coffee van used at events around the country was condemned by feminist campaigners and people who had their breasts removed due to cancer.

Tanya Carter, spokeswoman for child protection campaign group Safe Schools Alliance, said: “It’s almost unbelievable that Costa would do something so gross and irresponsible as to use this image.

“Executives clearly have no idea what message this is sending, that irreversible surgery on healthy female breasts should be applauded. Is this really a way to sell coffee?”

Costa, which was dropped by Coca Cola, issued a statement defending the use of the image, stating that “At Costa Coffee we celebrate the diversity of our customers, team members and partners. We want everyone who interacts with us to experience the inclusive environment we create, to encourage people to feel welcome, free and unashamedly proud to be themselves. The mural, in its entirety, shows and celebrates inclusion.”

Feminist writer Julie Bindel told the Mail “I remember stories of when a woman was kicked out of a Costa store (in 2018) because she was discreetly breastfeeding.“.

“We are not allowed to breastfeed, but can you celebrate a woman who has her breasts removed for reasons of social contagion and vanity? It’s absolutely crazy,” Bindel urged, adding: “What’s scary is that actual mastectomy scars are seen as a badge of honor, so cool.”

“This dangerous ideology that you can mix and match with your body by undergoing complex and dangerous surgery is horrible,” Bindel said, adding: “I want to see criminalized surgeons, scientists, those who advocate and benefit from the removal of healthy breasts.”

Stephanie Davies-Arai, founder and director of Transgender Trend, an organization that campaigns against the glorification of gender dysphoria and trans surgeries on children, added: “It’s trapped under the Pride flag, being inclusive and celebrating diversity, but you’re actually encouraging kids to believe they have to undergo unnecessary medical treatment that will affect them for the rest of their lives.”

“Companies that want to attract young people portray trans women as cool,” she continued, adding: “This is being pushed on kids as if having major surgery is the same as changing their clothes.”

Another company currently facing a boycott is shoe manufacturer Dr Martenswho created a special pride shoe featuring a character with mastectomy scars:

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