Meta has officially released its long-awaited API for Threads, opening up new opportunities for third-party developers to build unique experiences around the platform. The announcement was made by Mark Zuckerberg, who expressed his enthusiasm for the API's wide availability and its potential to reach more users soon.
Jesse Chen, an engineer at Threads, explained that the new API would allow developers to publish posts, access their content and implement response management tools. This means that users will have the ability to hide or reply to specific responses. Additionally, the company will offer developers the ability to access analytics, including metrics such as views, likes, replies, posts and quotes at both the media and account level.
The Threads API was first mentioned by Instagram head Adam Mosseri in October 2023. It was initially launched in closed beta with partners including Sprinklr, Sprout Social, Social News Desk, Hootsuite and Techmeme, among others. others Chen had previously stated that Meta intended to make the API widely available to developers in June, a promise the company has now fulfilled.
Alongside the API release, Meta has also released an open source reference application on GitHub, providing a platform for developers to experiment and innovate. This comes as an important development, especially given the challenges third-party developers face in 2023 due to API access restrictions or closures on other social networks such as Twitter (now X) and Reddit.
However, Meta's Threads, with its user base of over 150 million, is the largest new social network to integrate with the fediverse and release an API. This move gives third-party developers a golden opportunity to create exceptional experiences on social media.
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