On February 12th, Kamala Harris announced that she had hired former Michelle Obama aide and strategist, Liz Allen, as her communications director. This move has been seen as a strategic move to help further the vice-president’s message and amplifying her voice.
Liz Allen previously served as Michelle Obama’s communications director, with her experience spanning over a decade in Washington politics. Harris,’ announcement, describing Allen as “someone who has always served with me with heart, integrity, and a soulful commitment to making our country better.”
The hire of Liz Allen for the role of Communications Director for the Vice President shouldn’t come as a shock. Kamala Harris has a history of choosing the best people to surround herself with, particularly those who share her values and priorities.
Allen, in turn, has a solid reputation for being a hardworking and skilled strategist. With her experience in the Obama administration, many expect that she will bring a lot of value to Kamala Harris’ team.
Liz Allen: A Political Strategist with a Solid Reputation
Liz Allen is well known in the political world for her strategic planning and execution skills. She has worked on several high-profile campaigns, including Barack Obama’s presidential campaign in 2008 and 2012.
Even before her entry into politics, Allen was always a prized communicator. Allen holds a degree in journalism and began her career as a reporter. She then transitioned to the public service sector, where she became a trusted communications advisor to politicians on all levels.
Throughout her career, she’s helped craft messaging that reflects the values of the leader she served. Kathleen Sebelius, a former governor of Kansas and Health and Human Services Secretary appointed by President Obama, was one of her earliest clients. Under Sebelius, Allen helped create compelling messages that underscored the importance of affordable and accessible health care for all Americans.
During her tenure in the Obama administration, Allen was instrumental in shaping the family image of the former first family. Michelle Obama was initially not interested in politics, but quickly became an important surrogate for the Obama campaign.
Through the work of Allen, Michelle became known for her love of education and for supporting veterans by promoting military families. Liz was a key player in helping to shape Michelle’s image and elevate her platform, resulting in creating long-lasting positive impact.
Kamala Harris’s Strategic Moves in Hiring an Experienced Aide
Kamala Harris has a unique and diverse background. She’s served as a district attorney, attorney general, and now as the first female and first person of color to hold the title of vice president of the United States.
To continue being a trailblazer, Harris must continue making strategic choices in building her team. Choosing a former Obama strategist was a relatively easy and smart one. It shows confidence in Obama’s legacy and a willingness to tap into the experience of a seasoned political insider.
Kamala Harris is predominantly observed as a pragmatic politician. This means she does not let ideals interfere with getting the job done. She has repeatedly shown that she is willing to work with anyone, from both sides of the aisle, that she believes can help her achieve her goals.
The announcement of Liz Allen’s addition to Harris’ team shows that strategy plays a key role in her vision for the coming years. She is laying the groundwork to ensure that her message is heard loud and clear.
From a communication angle, Harris must work to build trust and confidence in her capabilities, in addition to showcasing her personality as down-to-earth, personable, and relatable to everyday Americans. Liz Allen will be instrumental in helping her develop and convey her messaging to better resonate with specific audiences.
The Role of a Communications Director
A Communications Director is an important position within any political administration. It is someone who oversees all messaging and communications operations. Some of the key responsibilities of a Communications Director include:
Developing and implementing communication strategies
Leading media relations efforts
Building and maintaining relationships with journalists
Advising on PR strategies and assisting senior members of the party in public speaking and press conferences
Developing communications materials such as press releases, fact sheets, and talking points
Liz Allen has a great deal of experience in all of these critical areas. In the Obama administration, she was a key player in the crafting of some of the most memorable public speeches and events.
She had a keen understanding of what worked, what didn’t, and how to build interest in heightened anticipation before speaking engagements.
Why Liz Allen is the Perfect Fit for Kamala Harris’s Administration
Choosing Liz Allen to head up communications for the vice president is an excellent choice made by Kamala Harris. Her experience is vast and her reputation is solid among top political insiders.
Allen is known for her tenacity and ability to get the job done. She has dedicated her entire professional career to working alongside Democratic leaders that uplift, motivate, and listen to the American people.
Allen’s experience provides another set of eyes and ears to help Harris navigate tricky situations, messaging, and more. As a savvy political strategists, Liz Allen will work well in building and maintaining key relationships with journalists, and other members of the media.
With the added complexity of living in a pandemic, in-person press conferences, and other events will need to be handled appropriately ensuring that virtual options are accessible. Kamala Harris and Liz Allen, together, challenge the antiquated norms of Washington D.C. to ensure that their messaging resonates with an evolving media landscape.
The Future of Harris’s Administration
Harris’s goals as Vice President are plain and straightforward. She wants to champion policies that represent the interest of all Americans while inclusivity is the order of the day. A vast majority of her policies emphasize disenfranchised people, including women, Black Americans, and the LGBTQ+ community.
Liz Allen has been a part of government administration that put people first as well. Her experience in creating messaging that promotes inclusivity for all groups will benefit Harris as they get to work on championing issues that put healthcare, financial security, and social justice at the forefront.
In conclusion, Kamala Harris’s hiring of Liz Allen as her communications director is a strategic move that will help her amplify her voice and ensure that her messaging is in sync with people’s needs. With the addition of Allen, Harris is building a team of diverse and talented individuals who are well equipped to meet the challenges of the modern political landscape. As the first woman of color to hold the vice presidency, Harris has a lot to accomplish, and with Allen by her side, she is poised to make the most of this opportunity.
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