The excitement over Mark Zuckerberg’s “Threads” platform didn’t last long.
Facebook Meta launched its new app earlier this month called “Threads”. Owner Mark Zuckerberg says his vision is to “create an open, conversation-friendly public space” for more than 1 billion people.
Within hours of its launch, Twitter threatened to sue Zuckerberg and Meta. Twitter then issued a cease and desist letter to Meta via the new social media app “Threads”. Twitter also accused Meta of hiring dozens of former Twitter employees who still have access to the social media platform’s trade secrets.
Former Twitter CEO Jack Dorsey reported after the launch that Facebook-Threads was already collecting user data. That didn’t take long!
Zuckerberg announced his platform as a
JUST IN – Zuckerberg’s Twitter clone ‘Threads’ has seen a 70% decline in daily active users since its July 7 peak – Forbes
— Disclose.tv (@disclosetv) July 21, 2023
The daily threads active users is around 13 million—From 44 million on July 7—and the average daily time spent on the app is four minutes—which is lower than the 19 minutes on its peak launch day—according to Sensor Tower.
Zuckerberg’s Threads platform lost 70% of its active users within just one week of its launch. 70%!
This comes after the company reported that it had reached 100 million registrations within a week of its July 5 launch.
Twitter has around 200 million daily active users and the average time spent daily on the platform is 30 minutes, according to Sensor Tower.
— jack (@jack) July 4, 2023