Twitter uPeople are calling for a boycott of cosmetics brand Maybelline over its association with transgender social media influencer Dylan Mulvaney.
A video of Mulvaney “getting glam” in Maybelline makeup was first released in March, but sparked further outrage after another social media influencer, Oli London, shared the video and promoted Mulvaney as “the new face of Maybelline.”
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The video has since been shared on social media with several calling for a boycott.
“Women have fought for years to get where we are,” one Twitter user wrote, tagging Maybelline in the post. “Women’s rights are being [taken] back for these men, and you support it. Please, every woman born, #boycottmaybelline.”
Hey @Maybelline We women have fought for years to get where we are, these men are taking back women’s rights, and you support it. Please, all born women, #boycottmaybeline
— The universal language is love (@Loveistruth7) April 24, 2023
Another user tweeted: “I threw away all Maybelline. Used since I was a teenager. Never again.”
Others suggested that Mulvaney’s association with the cosmetics brand is “the degradation of women.”
“Okay ladies, Maybelline is now associated with the degradation of women. #BoycottMaybelline,” read one tweet.
Another tweeted a stark “NO” to a call to boycott the makeup company.
“Boycott [Maybelline] products please,” the tweet said. “Like other woke entities, they are no longer focused on women. Color em Trans. It’s a NO from me.”
Mulvaney, who is biologically male and identifies as a female, began gaining attention in 2022 after sharing details about her transition journey on social media, calling it a series of “Girl Days” .
The calls to boycott Maybelline follow a similar initiative against Nike and Bud Light and their associations with Mulvaney.
Conservative celebrities have spoken out against the promotions. Travis Tritt announced that he would be dropping all Anheuser-Busch products from his tour, Kid Rock shot a few cases of Bud Light, and John Rich asked fans about which beer should replace Bud Light.
Former Olympic swimmer Sharron Davies also slammed Nike’s partnership with Mulvaney as “a travesty of what women are,” along with Caitlyn Jenner who said it’s “a shame to see such an iconic American company get so woke.” .
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Speaking recently on the Onward With Rosie O’Donnell podcast, Mulvaney offered a reason for the growing attention and criticism.
“The reason I think I’m an easy target is because I’m still new at this,” Mulvaney said. “I think going after a trans woman who’s been doing this for 20 years is a lot harder. They might think There’s some kind of chance with me that they can, but I mean, what’s their goal?”