Consumer research urges parents to be wary of 'woke' toys, 'extreme LGBTQ agenda'

A new California law could be just the beginning, as a consumer expert warned how public-private partnerships could be on the precipice of a slippery slope for woke toys.

Easily witnessed during the draconian COVID lockdowns, businesses and governments at all levels found themselves like Dorothy's scarecrow, squirming to point the finger anywhere but in the path of real accountability. Now that the Golden State has mandated gender-neutral sections in children's stores, Consumers' Research executive director Will Hild predicted a bigger push toward an “unscientific, unpopular and grotesque” view of the genre.

In conversation with Fox News Digital, Hild expressed How “woke toys” are “unfortunately” when “Wall Street woke up and governments, like the state of California, have been pushing far-left propaganda.”

As part of its “Wake Up Alerts,” Consumers' Research published a report in the toy industry after the release of the movie “Barbie” which called out Build-A-Bear Workshop, Fisher Price, Hasbro and Mattel for their gender-bending offerings to children.

“In this case, this is an extreme LGBTQ agenda that clearly targets children and basically tries to force a view of gender that is unscientific, unpopular and grotesque, in my opinion,” he expressed.

American Girl dolls, a Mattel product, had previously come under fire for publishing a book titled “A Smart Girl's Guide: Body Image” marketed to girls ages 3 to 12 with the message to “embrace that they can be unhappy.” in the bodies they were born with.”

'If you love your daughters, avoid this company': American Girl advises girls to change their gender https://t.co/YZTSLKyUId pic.twitter.com/Q56Tow2rX6

— BPR (@BIZPACReview) December 7, 2022

Arguing that the motivations were “100% to drive a narrative,” Hild went on to note, “It's not like there isn't enough competition in the children's toy market, there are hundreds of thousands of different toys in the world, there a big market for it. If this was something that existed big enough for people to want it, it would already be in these stores.”

Trans and gender fluid Barbies Mr. Potato Head were just the tip of the iceberg according to consumer experts who pointed to the California law that took effect Jan. 1 as a forerunner for the country.

Signed in law by Democratic Gov. Gavin Newsom, states that stores marketing items to children with at least 500 employees in their businesses would be expected to pay $250 and then $500 for the offense and subsequent offenses of failing to provide a section gender neutral.

Hild warned that the law and the companies that comply with it would lead to the policy and practice spreading across the country.

“The question is, how do they suddenly inject a bunch of far-left politics into their investments? What they use to justify it is that they say, 'Well, things like net zero goals are going to kick in in 2050” and “DEI requirements will be established by law, so we are only preparing these companies. due to the inevitable legal requirements”, he said. “Then governments come along and say, 'Look, the market is already doing this, we're just standardizing it, or we're just doing it so that investors or entrepreneurs are clear about what's needed.'

“This is a perfect example of that,” the consumer expert said, “because you have the state of California trying to certainly use civil rights law as a justification for this. They're saying, 'Oh, this has to be equitable for all kids, non-binary or non-binary or whatever,” and then I guarantee you'll have asset managers and companies pushing ESG, start asking toy companies, “Well, are you ready for this coming wave of requirements, like california, as it spreads across the country? This is how they will work together to push this agenda across the country.”

Hild added that if this is forced on consumers who oppose non-binary options, “they have not only the right, but the responsibility, if they care about the free market, to push back and say, 'No, I find that Offensive and I want it's over.”

Staff writer

A native of Brooklyn, NY, Kevin Haggerty is a graduate of Hunter College, where he studied Cultural Anthropology and Geography. An avid reader and seeker of truth, he currently resides in Texas with his wife and dog, and when he's not researching current events and their impacts, you'll find him spending time with friends and family or working on his next novel ·the.

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