Anheuser-Busch fHe came under fire for April’s beer numbers, as the relentless backlash he’s received from his partnership with transgender influencer Dylan Mulvaney seems to be the gift that keeps on giving.
Total Anheuser-Busch beer volume fell 12.5% as brands such as Molson Coors and Constellation Brands rose 7.6% and 3.8%, respectively, according to Beer Business Daily.
BUD LIGHT SELLS NOSEDIVE AS ANHEUSER-BUSCH IS ASKED TO REAFFIRM SUPPORT FOR DYLAN MULVANEY
Bud Light took a particularly bad beating.
The iconic blue can was down 21.4% for the month, based on data collected through April 29, and Budweiser was down 11.5%.
Coors Light, on the other hand, rose 10.9%.
The iconic beer brand’s financial losses come as conservatives in the United States continue to boycott Anheuser-Busch products.
Many on the right remain furious that Bud Light, once seen by many as “America’s beer,” “woke up” and allowed Mulvaney, a biological man who identifies as a woman, to promote his product on the fly dressed like Audrey Hepburn from Breakfast. at Tiffany’s.
At least two marketing executives linked to the decision to partner with Mulvaney stepped down last month, and Anheuser-Busch just announced it had cut ties with the third-party advertising agency at the center of the association
Since the numbers began to fall, Anheuser-Busch executives have been scrambling to find solutions.
Anheuser-Busch spoke directly to customers and distributors, claiming that all the chaos resulting from its association with Mulvaney is the product of “a single can.”
“This was a one-off can given to a social media influencer,” a letter to wholesalers said.
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“It was not made for production or sale to the general public. This can is not a formal campaign or advertisement.”
A major marketing push is also reportedly underway to revamp and revitalize the brand.