Bud Light, one of the most popular beer brands in the United States, has been hit with a wave of backlash after a recent ad campaign caused controversy. In response, one store has reportedly begun selling the beer at a jaw-droppingly low price in an attempt to move inventory.
According to reports, a store in the small town of Smithville, located in the state of Texas, is selling 30-packs of Bud Light for just $2.99. This price is significantly lower than the typical retail price of around $20-$25 for a 30-pack of the popular beer.
The reason for the steep discount is unclear, although it is speculated that the store may be attempting to clear inventory in the wake of the recent controversy surrounding the brand. Bud Light’s recent ad campaign, which featured the slogan “The Perfect Beer for Removing No from Your Vocabulary,” was widely criticized for promoting rape culture and making light of sexual assault.
Following the backlash, Bud Light issued a statement apologizing for the campaign and promising to be more thoughtful in its advertising moving forward. However, it appears that the damage has already been done, as many consumers have expressed their intention to boycott the brand.
This discount at the Smithville store may be an attempt to capitalize on those consumers who are still willing to purchase Bud Light at a significantly reduced price. However, it remains to be seen whether this strategy will be successful in the long run, as the brand’s reputation has undoubtedly taken a hit in the eyes of many consumers.
Regardless of the outcome, this situation serves as a reminder of how important it is for brands to be mindful of the messages they convey in their advertising. In today’s social media-driven world, even the slightest misstep can lead to a public relations nightmare and significant financial losses. Bud Light would do well to take this lesson to heart moving forward.
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