Bud Light is looking to wash away the bad taste of the Dylan Mulvaney fiasco with its Super Bowl ad

Bud Light is hoping a new Super Bowl ad will erase the sour taste of its ill-fated decision to partner with transgender social media influencer Dylan Mulvaney, a move that resulted in billions in lost revenue. dollars

Looking to make a big comeback with beer drinkers tuning in to the big game, Anheuser-Busch is sponsoring the much-damaged brand's 60-second ad alongside a 30-second spot for Budweiser that will feature the famous Clydesdale horses and highlights wholesaler work to air during the Feb. 11 NFL title game, which typically draws the biggest audience of the year.

The company will also air a one-minute ad for the Michelob Ultra brand featuring Argentine soccer star Lionel Messi, the Wall Street Journal reported. reported.

Seeking to move beyond the toxic political agenda of the left, the ad will be a return to the humorous ads of the past that appealed to a wide audience and will feature a new addition to the Bud Light universe briefly seen in a teaser for the Super Bowl spot that was released Thursday.

Buckle up, Super Bowl LVIII is going to be a wild ride pic.twitter.com/LsdbNZasmg

— Bud Light (@budlight) January 25, 2024

In the 12-second preview, Steppenwolf's “Magic Carpet Ride” is heard with an image of a Bud Light jacket and a man with wrapped sunglasses and a bearded man holding a Bud Light and wearing a Peyton Manning Denver Broncos, acting. surprised and asking “Are you…?” before the Super Bowl LVIII logo is shown, building anticipation for the big reveal.

“We need to make sure, in these moments of massive reach, that we choose the right brands to know the moment, not just on the TV screen, but brands that can really expand the opportunity that the Super Bowl and the playoffs provide of the NFL and everything else. ,” Anheuser-Busch Chief Commercial Officer Kyle Norrington is quoted by the WSJ. “These are the brands we think deserve this opportunity this year.”

“You're going to see what … our brand lovers are waiting for, which is really fun advertising,” Norrington added of the company's “Easy to Drink, Easy to Enjoy” marketing campaign.

The blame for the disastrous connection with Mulvaney was laid squarely at the feet of former Harvard-educated marketing chief Alissa Heinerscheid, whose big idea reboot the popular brand's “frat” and “freak” image promoting a lifestyle millions of beer drinkers find repulsive will be taught in business schools as a case study in caution for decades, if not more.

Mulvaney's ads were so poorly received that consumers boycotted Bud Light, knocking the brand from its lofty position as the nation's best-selling beer as unwanted cases of the familiar blue and white cans aged on shelves from retailers and warehouses as beer drinkers discovered a taste. for other products, especially Special Model.

The brand had previously tried to bounce back from the Mulvaney fiasco with more traditionally manly ads, including one of Taylor Swift's future boyfriends, Travis Kelce, and other grunt men lounging in lawn chairs, a spot that was widely criticized.

Bud Light just released a new ad featuring Travis Kelce. What's with all the grunting and grunting at this party? It seems quite suspended. pic.twitter.com/wTfsnwzXoB

— SHARKINTHEWATER (@s_h_a_r_k_e_y) July 3, 2023

If the reaction from X users is any indication, it won't be as easy as running a new Super Bowl ad to attract beer drinkers who were alienated by Mulvaney's ads.

go to hell You could have Jesus Christ himself in your ads and never buy any of your products or InBevs again.

— Patriot Proper (@PatriotProper5) January 25, 2024

Bud Lite is as American as genital mutilation and open borders

— Cryptarded (@MANGBUMANG) January 26, 2024

Don't drink that goat piss yet. I don't want to become a girly boy. Real men drink Shiner.

— Carlthecat (@Carlthecat6958) January 25, 2024

YOU ALREADY APOLOGIZED

— The Kosher Red Pill (@KosherRedPill) January 25, 2024

Bud Light would be better off wasting their millions of dollars on RuPaul's drag show.

— Denton Fish (@DentonFisk) January 25, 2024

I won't watch the commercial, I stopped watching the BLM-NFL six and a half years before Bud Light was gay.

— Fiasco Joe (@Fiasco_Joe_OG) January 25, 2024

No. I'll stick with the Model.

You attacked your fan base by almost saying that what made your product successful was toxic masculinity.

to shit

— TruePatriot26 (@TruePatriot26) January 26, 2024

Just put the frogs back pic.twitter.com/cy3XFc1LbE

— Race31x (@race31x) January 26, 2024

“Thirty seconds of commercial time during the Super Bowl will cost many advertisers around $7 million, but prices can vary based on factors such as how many spots companies buy,” the Wall Street Journal reported.

Staff writer

Chris Donaldson is an ordinary, ordinary American who is concerned about rampant corruption as well as the ongoing attacks on our way of life by those who despise our hard-won freedoms. A Navy veteran, he has been a frequent contributor to conservative websites and resides in Florida.

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