Apple's annual developer conference, WWDC, is usually a platform for the tech giant to announce software updates and new devices. However, this year the focus was on introducing new AI features for iPhones, iPads and Macs. Despite being a latecomer to the artificial intelligence scene, Apple has secured a partnership with OpenAI for its first major AI enhancements, dispelling earlier rumors of a possible collaboration with Google.
The new AI features, which are expected to be available in the fall, are part of Apple's vision for a more personalized user experience. In a series of pre-recorded demos, Apple showed how these AI-assisted capabilities can be used for a variety of tasks. The company emphasized that its AI system can collect a large amount of information about how a user interacts with their device, allowing for a highly personalized experience.
Apple's AI can help write personal emails, reports, and text messages, and can even generate context-informed images in the Messages app. For example, if a group of friends are discussing a rooftop party, the AI ​​can create an image of what that party might look like. It can also generate AI images of the people in the conversation, using identified photos to create illustrations.
In addition, the AI ​​has advanced writing tools that can compose emails or entire messages, and even review the written content to suggest changes in tone. This feature could help users avoid sending work emails that may be regrettable later. Apple refers to this as “Apple Intelligence,” a new era of personalized, AI-assisted capabilities aimed at improving the user experience.
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