As Apple enters the AI race, it's also looking for help from partners.
During the Apple Intelligence announcement earlier this month, Apple said it would partner with OpenAI to bring ChatGPT into the revamped version of Siri. Now, the Wall Street Journal reports that Apple and Facebook's parent company, Meta, are in talks about a similar deal.
Those talks have reportedly not been finalized and could still fall through. Apple and Meta did not immediately respond to TechCrunch's request for comment.
As Sarah Perez pointed out, Apple's approach to AI currently sounds a bit boring and practical; instead of treating it as an opportunity for reinvention or wholesale disruption, it starts by adding AI-based features (like typing suggestions and personalized emoji) to its current ones. products
But emphasizing practicality over visual appeal could be the key to AI adoption. Apple can then leverage the partnerships to go beyond the capabilities of its own AI models.
A deal with Meta could therefore make Apple less dependent on a single partner, while also providing validation for Meta's generative AI technology. The Journal reports that Apple is not offering to pay for these partnerships; instead, Apple offers distribution to AI partners who can then sell premium subscriptions.
English 
Español de Venezuela 