After launching a Bud Light ad campaign featuring outlandish transgender influencer Dylan Mulvaney, whose caricature of a woman mocks decades of real progress by feminists (who have apparently quietly woken up), the Anheuser-Busch’s damage control team swung into action Friday after Mulvaney’s announcement sparked a massive backlash.
“We’ve never wanted to be part of a discussion that divides people,” Anheuser-Busch InBev CEO Brendan Whitworth said in a carefully crafted, tightly-focused press release that did not mention Mulvaney, Bud Light or transgender issues. “We’re in the business of bringing people together for a beer.”
“I care deeply about this country, this company, our brands and our partners. I spend much of my time traveling across America, listening and learning from our customers, distributors and others,” the statement continued. “Going forward, I will continue to work tirelessly to bring great beers to consumers across our country.”
Translation: Let’s all forget with a beer.
The company then ran a “hello fellow beer drinkers” ad campaign, tweeting “TGIF” along with a picture of a Bud Light can. It was received as well as one could imagine…with a massive proportion of people commenting versus “liking”.
The campaign was mocked mercilessly.
Waiting for a REAL apology from Bud Light, along with an announcement that they’ve fired their marketing team.
— The Gay Republican (@GayRepublicSwag) April 15, 2023
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