Perpetually aggrieved leftists were so provoked by comments critical of Lululemon founder Chip Wilson's criticism of the company's diversity, equity and inclusion (DEI) policies that they are calling for a boycott of the popular sportswear retailer.
Wilson, who founded the Canadian-American sportswear outlet in 1998 and has previously come under fire for his statements, hit the “woke” hornet's nest in a recent interview with Forbes in which he said very unpopular about the company's embrace of the false religion of diversity in its business practices.
In the billionaire's view, Lululemon ads feature people he described as “unhealthy,” “sick” and “uninspiring.”
“I think through all this diversity and inclusion they're trying to become like the Gap, everything to everyone,” he said. “And I think the definition of a brand is that you're not everything to everyone.”
“Lululemon really has that opportunity to become a brand, but to become a brand you have to be clear that you don't want certain customers to come,” Wilson added during the interview that was released to the company and finances. news channel YouTube page.
(Video: YouTube/Forbes)
While Wilson resigned from the company's board years ago, the company pushed back on his comments in a statement that likely will do little to appease the outraged thin-skinned mob.
“Chip Wilson does not speak for Lululemon and his comments do not reflect the views or beliefs of our company,” the company said in a statement. “Chip has not been involved with the company since his resignation from the board in 2015 and we are a very different company today.”
Wilson's exercise of his freedom of speech was deemed unacceptable and worthy of punishment by many who spoke out against the company and its founder.
#Boycott @lululemon Yes #ChipWilson he just wants certain customers to come well, he can have them. #Boycottlululemon #Boycottlululemon
— Don Wallace (@DonWallace10) January 4, 2024
I don't buy Lululemon's expensive clothes anymore, but I smell a national boycott and it's about time. https://t.co/lvsgbksxOo
— FREE PALESTINE (@librarosequeen) January 3, 2024
I appreciate it when companies tell me they don't want money from my community.
Chip Wilson is also on record as saying that he named the company Lululemon because it was “funny to watch the Japanese try to say it.”
This is disgusting; you will continue to buy their products if you want. https://t.co/xHe4vi7JfP
— Neale (@AbeFroman) January 4, 2024
Lululemon has always been a racist company. To be honest, their products are expensive and not even that good anyway. Their CEO basically says he only wants rich white people in his stores.
— Lucia Princess (@LuciaPrincess8) January 3, 2024
All Democrats must boycott Lululemon
— Holly Anne Keen (@HollyAnneKeen1) January 5, 2024
Oh man, screw Chip Wilson and Boycott @lululemon . Racist pig.
— Cathy Kitterle is with Ukraine (@KitterleCathy) January 3, 2024
“There should be a strong call to action for a widespread boycott of corporations that openly disparage and label DEI as practices rooted in racism and discrimination,” said organizational psychologist Tiffany Brandreth, who likely he earns his living in the “awakened” industrial complex that has been. rooted in corporate America.
“It is crucial that anyone claiming to be an ally of DEI sends a powerful message that these regressive values ​​will not be supported that goes beyond mere rhetoric,” Brandreth added, according to NBC News.
“This perpetuates the broader and more complex challenge of the lack of representation and inclusion of diversity not only in corporate organizations, but also in consumerism and our social climate in general,” Genesis Emery-Foley, marketing leader, was quoted as saying. entrepreneur and advocate of DEI. . “So to me, it's quite disappointing to hear that someone of this power, status and magnitude would promote the idea of ​​separation and exclusion.”
“The combined purchasing power of various groups is massive, so the boycott should not be strong,” he added. “Consumers' economic choices alone send a silent but powerful message. The most impactful way to effect change is by making the consequences felt, which is directly affecting those people's financial earnings.”
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