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Harley-Davidson, the iconic all-American motorcycle company, made a big wake-up call thanks to its German CEO, Jochen Zeitz. Zeitz, who promised to transform this US icon into a DEI corporation, pushing his tyrannical green and anti-white agenda. Thanks to conservative influencer Robby Starbuck, Zeitz's dystopian plans were exposed and caused Harley-Davidson to panic and back down.

Robby posted a series of videos showing the Harley-Davidson CEO promising to push his far-left agenda, and they went mega-viral. We watched the videos and covered Robby's work in a recent article.

Revolver:

It seems the reawakened DEI disease has claimed another victim: this time, it's the all-American motorcycle company Harley-Davidson. They've gone from easy riders to progressive vomit faster than you can say “born to ride,” all thanks to their German CEO, Jochen Zeitz. Now he admits he took on the job of this legendary American brand to turn an iconic symbol into a DEI wasteland. Think Bud Light on wheels…

[…]

If you think the German CEO is just trying to score a few “progressive brownie points”, think again. This man is a committed left-wing Marxist, even.

Thanks to Robby's hard work to expose Zeitz's agenda, Harley-Davidson is now backing down, promising to abandon their entire “woke” plan. But there's one big problem: for that promise to mean anything, they have to oust their radical left CEO.

Robby Starbuck:

Another victory for our movement. I couldn't do this without all of you. @harleydavidson
they just issued this statement where they promise:

• No more DEI functions

• No more supplier diversity spending targets

• They will no longer participate
@HRC
scoring

• Sponsorship activities are changing and will focus exclusively on motorcycles, first responders, active military and veterans

• No more wake-up workouts with social motivational messages inside

The Harley-Davidson companies can be sad all they want, but our movement is getting results.

If you want to expose the company you work for for wake policies, DM me evidence or ask for our email address for advice. If you support what we're doing to bring sanity back to corporate America, subscribe to my X page for $5 a month. It helps pay for our researchers and my team. This is just the beginning. Normal people just want to regain their sanity and I'm your megaphone. 🔥🔥

Today I will make a video reacting in full.

Another victory for our movement. I couldn't do this without all of you. @harleydavidson they just issued this statement where they promise:

• No more DEI functions

• No more supplier diversity spending targets

• They will no longer participate @HRC scoring

• Sponsorship activities… pic.twitter.com/HMICsQAbz4

— Robby Starbuck (@robbystarbuck) August 19, 2024

Here's a close-up of Harley-Davidson's statement:

That's all well and good, and we appreciate what Harley-Davidson is saying, but it's not enough. For that promise to actually be fulfilled, they need to replace their far-left CEO, because a man with that kind of extreme agenda isn't just going to turn the tide.

Robby Starbuck:

Exposed: @harleydavidson CEO says he became the 'Taliban' in 'a sustainable way' when he became a board member and admits he's 'trying to take on capitalism and redefine it'.

He says that he and his awakened friends have “a better way of doing business…that is not only profitable from a financial point of view but also from a social and environmental point of view.”

He sounds like an enemy of traditionalism and capitalism that by power make him simply incapable of running @harleydavidson. It's clear to me that his goal is to inject his left-wing views into Harley, even if it means destroying an American icon. This is unacceptable. It is tarnishing the reputation of dealers by not doing the right thing. Most of the distributors do NOT agree with the wake up actions taken by the companies.

If you've had enough, make your voice heard by clicking here: https://citizencaller.com/campaigns/harley-goes-woke/

More quotes from this video:

“Then I became a member of the board of Harley-Davidson. Now you might ask, what am I doing here? Of course, Harley is all about the sound and smell of Harley-Davidson, right? So I went back to to be Taliban in a sustainable way. I decided to create a sustainability committee that I still chair today.”

On sustainability: “It's not just a buzzword that means little, you're translating it into the DNA of what you're doing in business. And that's what we're trying to do with the other initiative that I just chaired with Sir Richard Branson, which is called The B Team… To really redefine the role and purpose of business. So here again, we're now trying to take traditional capitalism and try to redefine it.”

He says he and the rest of the B-team global executives “believe” they can “collectively” “make a contribution to a better way of doing business … that is not only financially profitable but also from a social and environmental point of view”.

“It is important that we create new leadership. That we get others to join a new way of thinking about a more sustainable business, a better and more equitable business in all aspects. Socially, environmentally and economically”.

That doesn't mean we shouldn't celebrate Robby's hard work and this incredible victory for our movement, but if they don't remove this CEO, his plans will continue to take root in the shadows. Robby Starbuck's victory is a victory for our movement, but until Harley-Davidson replaces its radical CEO, the fight is not over.

Let's hope Robby keeps up the pressure. We will be by your side, supporting you all the way.

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