Instagram has introduced a new feature that allows users to broadcast live exclusively to their list of close friends. The “Near Friends Live” feature, announced Thursday, allows users to share live content with up to three other people. This feature can be used for a variety of purposes, such as sharing ideas, planning trips, doing homework together, or simply catching up with friends in real time.
Since Instagram introduced live broadcasts in 2016, they have been public and accessible to all followers. While this public nature of live streaming has been embraced by celebrities and influencers to connect with their fans, it may not be as appealing to regular users. This new feature gives users more control over their audience, which could encourage those who have previously shied away from using the feature to give it a try.
The move is part of Instagram's ongoing efforts to encourage more private and curated connections on its platform. Last year, Instagram launched a status feature called Notes, which allows users to update their real-world friends using only text and emojis. These notes appear at the top of your friends' inboxes for 24 hours, providing a private and lightweight way to start conversations.
As Instagram's partnership with influencers and ads grows, introducing features that cater to regular users is a strategic move. It harkens back to the early days of Instagram, when the platform was primarily about connecting with real-life friends. This new feature could be seen as an attempt to recapture that original spirit, offering users a more intimate and controlled way to share their lives in real time.
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