The dozens of holiday movies airing on the Hallmark Channel this time of year, celebrating Christmas, Hanukkah and Kwanzaa, have made Hallmark the season’s most-watched prime-time entertainment cable network of holidays among women aged 18 and over. What are the qualities of a Hallmark movie that create such a devoted following? Correspondent Luke Burbank talks to actress Lacey Chabert (the queen of the Hallmark movie), Wes Brown (known to fans as one of the “Hunks of Hallmark”) and Holly Robinson Peete (star of the first movie of channel’s Kwanzaa, “Holiday”). Heritage”).
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